Those real, death-defying stunts are a signature selling point of Cruise and "Mission: Impossible."
#Mission impossible 5 box office movie#
More than 80% of the people planning to see this movie are heading to the theater because they "look forward to Tom Cruise topping himself with his own stunts," according to a Fandango survey of 1,000 moviegoers.
"There's no way this franchise would have the same appeal without Tom," Nikki Novak, a correspondent for Fandango, told CNN. This is apparent in the marketing for "Fallout." Cruise is prominently featured in the trailer and his name is the only one that appears in some of the posters, even though the film boasts an all-star cast that includes Oscar-nominated actress Angela Bassett, Henry Cavill and Ving Rhames. Disney, at first place, has made $2.5 billion so far this year.Īfter "Fallout," Paramount's best chance at a global blockbuster is its December release of the "Transformers" spin-off, "Bumblebee." The studio needs to really sell "Fallout" this weekend and that means going all out for Cruise. Paramount is ranked sixth at the box office this year among major studios, bringing in just $346 million domestically, according to comScore ( SCOR). "I forget half the time that his character's name is Ethan Hunt because he owns that role and these movies so much." "When I watch a 'Mission: Impossible' film, I see Tom Cruise," he said. When moviegoers see Chris Evans or Chris Hemsworth in an "Avengers" film, they see Captain American and Thor, according to Truitt. But due to box office fatigue, this model has been replaced by brand-driven franchises like Marvel and "Star Wars." Cruise bucks the franchise trend as the face of the "Mission: Impossible" movies, which has made nearly $3 billion since 1996. Johnny Depp was Captain Jack Sparrow for five "Pirates of the Caribbean" films. Arnold Schwarzenegger was the Terminator in four movies. Blockbuster brand movie stars are rare in Hollywood at the moment.
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